Retail industry underwent rapid change in the last decade. Thanks to the eCommerce that made the way easier for the retail players. With the increasing technology adoption and mobile usage, customers became more inclined to online shopping experience. Over the last few years, the online retail has seen its high welcoming the giants like Amazon, Flipkart and others take over the offline store purchasing activity. The game isn’t over, it has just begun!
E-commerce giants are increasing their investment in the online retailing space, and are adopting advanced methods to offer more customized experience. Augmented Reality is one in this path that is increasingly being adopted by many retail players offline and online. Adding to the trend, the corona virus pandemic gave due scope to the online shopping welcoming ‘no-touch retail’. It's time to eagerly watch what more is in the offing!
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